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The Builder's Corner Blog
Insights from the Calgary and area construction and home building industry. From phased community developments to staging tips, industry events, and everything in between.


Why Fractional Marketing is the Smart Choice for Growing Contractors
When your construction business is expanding, the last thing you want to worry about is whether your marketing can keep pace. You're landing bigger projects, managing more crews, and trying to maintain the quality that built your reputation. Meanwhile, your marketing might still look like it did when you were a three-person operation. The traditional solution would be hiring a full-time marketing director - someone commanding $100,000+ annually, plus benefits. But there's a s
Mia Heitland
Oct 274 min read


Fall Preparation: Essential Tasks for Contractors to Survive Winter
As the leaves begin to change and temperatures start dropping, smart contractors know that fall is the critical season for winter preparation. The difference between a profitable winter and a financially devastating one often comes down to the planning and preparation done during these crucial autumn months.
Mia Heitland
Oct 73 min read


Picture Perfect: Why Great Project Photos Are Your Best Marketing Investment
Remember, every project is a marketing opportunity. Those photos you take today become the portfolio that lands you tomorrow's high-value clients. Make photography part of your standard project workflow—just like ordering materials or scheduling inspections.
Mia Heitland
Sep 233 min read


You Don't Build a Home Alone. Don't Build Your Business Alone Either
Construction is a team effort—so why do so many builders try to run their businesses as a one-person show?
Mia Heitland
Sep 164 min read


Social Media 101 for Contractors: Building Your Digital Presence
If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...
Mia Heitland
Sep 96 min read


15 Inspirational Quotes to Fuel Your Business Journey
Here are 15 carefully selected quotes that capture the spirit, determination, and wisdom every small business owner needs to thrive.
Mia Heitland
Sep 34 min read


The Contractor's Daughter's Guide to Vacation Productivity: When 'R&R' Means 'Repair and Renovate'
While most people grab sunscreen and novels for their cabin getaway, I picked up safety glasses and work gloves. Growing up as the eldest daughter of a retired contractor means dad’s idea of vacation "relaxation" involves the satisfying sound of a circular saw and the smell of fresh wood stain. This summer's cabin retreat was no exception, but it was also full of reflection on what makes my construction and contractor clients tick.
Mia Heitland
Aug 74 min read
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