The Builder's Corner Blog

Here are five online changes you can make this week that will help potential clients find you, trust you, and choose you.

When your construction business is expanding, the last thing you want to worry about is whether your marketing can keep pace. You're landing bigger projects, managing more crews, and trying to maintain the quality that built your reputation. Meanwhile, your marketing might still look like it did when you were a three-person operation. The traditional solution would be hiring a full-time marketing director - someone commanding $100,000+ annually, plus benefits. But there's a s

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

As the leaves begin to change and temperatures start dropping, smart contractors know that fall is the critical season for winter preparation. The difference between a profitable winter and a financially devastating one often comes down to the planning and preparation done during these crucial autumn months.

Remember, every project is a marketing opportunity. Those photos you take today become the portfolio that lands you tomorrow's high-value clients. Make photography part of your standard project workflow—just like ordering materials or scheduling inspections.

Construction is a team effort—so why do so many builders try to run their businesses as a one-person show?

If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...

Here are 15 carefully selected quotes that capture the spirit, determination, and wisdom every small business owner needs to thrive.

As summer winds down and the familiar rhythm of "back to school" begins, it's not just students heading to classrooms who should be thinking about learning. For builders and construction professionals, September represents a prime opportunity to refocus on continuing education and, perhaps more importantly, on mentoring the next generation of skilled tradespeople through Red Seal apprenticeship programs.

Your workforce isn't just a resource; they're your internal customers, and marketing to them effectively can transform your business from the inside out.

Many builders and contractors underestimate how interesting their work actually is to the general public. Most people have never seen behind the walls of their homes or watched a foundation being poured, so what feels routine to you is genuinely captivating content.

While most people grab sunscreen and novels for their cabin getaway, I picked up safety glasses and work gloves. Growing up as the eldest daughter of a retired contractor means dad’s idea of vacation "relaxation" involves the satisfying sound of a circular saw and the smell of fresh wood stain. This summer's cabin retreat was no exception, but it was also full of reflection on what makes my construction and contractor clients tick.

Your reputation and craftsmanship got you this far. Digital marketing simply puts that expertise in front of more people who need it. It's not about replacing referrals, it's about multiplying them.

Living in Calgary's original lake community means year-round adventures! Winter brings ice skating on community rinks, skiing along canals, and sledding on Chestermere Lake. Enjoy festive light displays, the Winter Light Festival, and That Winter Thing at Camp Chestermere. This family-friendly southeast community offers quick possession homes to move in this winter!

Building your dream home in Kinniburgh South? Get ready to make lots of decisions! While you'll choose interior finishes like paint and tile, all exterior selections must be approved by our architectural controller. This ensures a cohesive, attractive streetscape while encouraging diversity in facades and finishes. The process reviews elevations, colours, and materials to prevent repetition and maintain home values for everyone.

Making selections for your new home is one of the most exciting parts of building! Golden Triangle Home Builders guides you through choosing cabinets, stone counters, flooring, and finishes. From luxury vinyl to engineered hardwood, modern paint colours to lighting packages - mix and match to suit your budget and style. Quality products ensure your Kinniburgh South home feels perfect from day one.

When the original plan to hire a staging company fell through, I got the chance to get creative with interior design at Northview's Vista Apartments in NE Calgary. Working with The Brick for core furniture and making strategic trips to HomeSense and Ikea, we created a show suite that serves double duty - staging now, furnished rental later. The result? A space where potential residents can envision hosting dinner parties, movie nights, and lazy Sunday mornings.

Kinniburgh South is a semi-estate community in the south east corner of the City of Chestermere. Backing on to canals and farmland, Kinniburgh South offers plenty of wide-open spaces, yet is still just 25 minutes from downtown Calgary.