The Builder's Corner Blog

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

Building your dream home in Kinniburgh South? Get ready to make lots of decisions! While you'll choose interior finishes like paint and tile, all exterior selections must be approved by our architectural controller. This ensures a cohesive, attractive streetscape while encouraging diversity in facades and finishes. The process reviews elevations, colours, and materials to prevent repetition and maintain home values for everyone.