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The Builder's Corner Blog
Insights from the Calgary and area construction and home building industry. From phased community developments to staging tips, industry events, and everything in between.
As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa
Building your dream home in Kinniburgh South? Get ready to make lots of decisions! While you'll choose interior finishes like paint and tile, all exterior selections must be approved by our architectural controller. This ensures a cohesive, attractive streetscape while encouraging diversity in facades and finishes. The process reviews elevations, colours, and materials to prevent repetition and maintain home values for everyone.