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The Builder's Corner Blog
Insights from the Calgary and area construction and home building industry. From phased community developments to staging tips, industry events, and everything in between.
Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing
As summer winds down and the familiar rhythm of "back to school" begins, it's not just students heading to classrooms who should be thinking about learning. For builders and construction professionals, September represents a prime opportunity to refocus on continuing education and, perhaps more importantly, on mentoring the next generation of skilled tradespeople through Red Seal apprenticeship programs.