The Builder's Corner Blog

Every spring, homeowners scrub their gutters and repaint their fences. But when was the last time your business gave its marketing the same treatment? Just like a jobsite, your marketing presence needs regular maintenance and spring is the perfect time to roll up your sleeves and get to work.

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

As the leaves begin to change and temperatures start dropping, smart contractors know that fall is the critical season for winter preparation. The difference between a profitable winter and a financially devastating one often comes down to the planning and preparation done during these crucial autumn months.

While most people grab sunscreen and novels for their cabin getaway, I picked up safety glasses and work gloves. Growing up as the eldest daughter of a retired contractor means dad’s idea of vacation "relaxation" involves the satisfying sound of a circular saw and the smell of fresh wood stain. This summer's cabin retreat was no exception, but it was also full of reflection on what makes my construction and contractor clients tick.