The Builder's Corner Blog

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

Here are five online changes you can make this week that will help potential clients find you, trust you, and choose you.

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

Remember, every project is a marketing opportunity. Those photos you take today become the portfolio that lands you tomorrow's high-value clients. Make photography part of your standard project workflow—just like ordering materials or scheduling inspections.

If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...

Here are 15 carefully selected quotes that capture the spirit, determination, and wisdom every small business owner needs to thrive.

Many builders and contractors underestimate how interesting their work actually is to the general public. Most people have never seen behind the walls of their homes or watched a foundation being poured, so what feels routine to you is genuinely captivating content.