The Builder's Corner Blog

Here are five online changes you can make this week that will help potential clients find you, trust you, and choose you.

When your construction business is expanding, the last thing you want to worry about is whether your marketing can keep pace. You're landing bigger projects, managing more crews, and trying to maintain the quality that built your reputation. Meanwhile, your marketing might still look like it did when you were a three-person operation. The traditional solution would be hiring a full-time marketing director - someone commanding $100,000+ annually, plus benefits. But there's a s

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

As the leaves begin to change and temperatures start dropping, smart contractors know that fall is the critical season for winter preparation. The difference between a profitable winter and a financially devastating one often comes down to the planning and preparation done during these crucial autumn months.

Remember, every project is a marketing opportunity. Those photos you take today become the portfolio that lands you tomorrow's high-value clients. Make photography part of your standard project workflow—just like ordering materials or scheduling inspections.

If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...

As summer winds down and the familiar rhythm of "back to school" begins, it's not just students heading to classrooms who should be thinking about learning. For builders and construction professionals, September represents a prime opportunity to refocus on continuing education and, perhaps more importantly, on mentoring the next generation of skilled tradespeople through Red Seal apprenticeship programs.

Your workforce isn't just a resource; they're your internal customers, and marketing to them effectively can transform your business from the inside out.

Many builders and contractors underestimate how interesting their work actually is to the general public. Most people have never seen behind the walls of their homes or watched a foundation being poured, so what feels routine to you is genuinely captivating content.

While most people grab sunscreen and novels for their cabin getaway, I picked up safety glasses and work gloves. Growing up as the eldest daughter of a retired contractor means dad’s idea of vacation "relaxation" involves the satisfying sound of a circular saw and the smell of fresh wood stain. This summer's cabin retreat was no exception, but it was also full of reflection on what makes my construction and contractor clients tick.

Your reputation and craftsmanship got you this far. Digital marketing simply puts that expertise in front of more people who need it. It's not about replacing referrals, it's about multiplying them.