The Builder's Corner Blog

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

You became a builder because you're good at building, not because you wanted to become a social media manager or copywriter. Your zone of genius is reading blueprints, managing subcontractors, and delivering quality craftsmanship. Mine is driving qualified leads to you.

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

Construction is a team effort—so why do so many builders try to run their businesses as a one-person show?

Here are 15 carefully selected quotes that capture the spirit, determination, and wisdom every small business owner needs to thrive.