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The Builder's Corner Blog
Insights from the Calgary and area construction and home building industry. From phased community developments to staging tips, industry events, and everything in between.


Fresh Marketing Ideas for Builders in the New Year
Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing
Mia Heitland
2 days ago4 min read


2026 Marketing Resolutions for Builders & Contractors: Your Blueprint for Growth
If "improve marketing" has been on your resolution list for the past three years, you're not alone. The construction industry is booming, but so is the competition. The companies winning the best projects aren't necessarily the best builders; they're the ones who know how to market themselves effectively.
Mia Heitland
Jan 24 min read


Even Marketers Get Too Busy to Market Themselves
You became a builder because you're good at building, not because you wanted to become a social media manager or copywriter. Your zone of genius is reading blueprints, managing subcontractors, and delivering quality craftsmanship. Mine is driving qualified leads to you.
Mia Heitland
Dec 2, 20253 min read


15 Inspirational Quotes to Fuel Your Business Journey
Here are 15 carefully selected quotes that capture the spirit, determination, and wisdom every small business owner needs to thrive.
Mia Heitland
Sep 3, 20254 min read
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