The Builder's Corner Blog

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

If "improve marketing" has been on your resolution list for the past three years, you're not alone. The construction industry is booming, but so is the competition. The companies winning the best projects aren't necessarily the best builders; they're the ones who know how to market themselves effectively.

You became a builder because you're good at building, not because you wanted to become a social media manager or copywriter. Your zone of genius is reading blueprints, managing subcontractors, and delivering quality craftsmanship. Mine is driving qualified leads to you.

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...

As summer winds down and the familiar rhythm of "back to school" begins, it's not just students heading to classrooms who should be thinking about learning. For builders and construction professionals, September represents a prime opportunity to refocus on continuing education and, perhaps more importantly, on mentoring the next generation of skilled tradespeople through Red Seal apprenticeship programs.

Living in Calgary's original lake community means year-round adventures! Winter brings ice skating on community rinks, skiing along canals, and sledding on Chestermere Lake. Enjoy festive light displays, the Winter Light Festival, and That Winter Thing at Camp Chestermere. This family-friendly southeast community offers quick possession homes to move in this winter!

Building your dream home in Kinniburgh South? Get ready to make lots of decisions! While you'll choose interior finishes like paint and tile, all exterior selections must be approved by our architectural controller. This ensures a cohesive, attractive streetscape while encouraging diversity in facades and finishes. The process reviews elevations, colours, and materials to prevent repetition and maintain home values for everyone.