The Builder's Corner Blog

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

If "improve marketing" has been on your resolution list for the past three years, you're not alone. The construction industry is booming, but so is the competition. The companies winning the best projects aren't necessarily the best builders; they're the ones who know how to market themselves effectively.

You became a builder because you're good at building, not because you wanted to become a social media manager or copywriter. Your zone of genius is reading blueprints, managing subcontractors, and delivering quality craftsmanship. Mine is driving qualified leads to you.

When your construction business is expanding, the last thing you want to worry about is whether your marketing can keep pace. You're landing bigger projects, managing more crews, and trying to maintain the quality that built your reputation. Meanwhile, your marketing might still look like it did when you were a three-person operation. The traditional solution would be hiring a full-time marketing director - someone commanding $100,000+ annually, plus benefits. But there's a s

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

While most people grab sunscreen and novels for their cabin getaway, I picked up safety glasses and work gloves. Growing up as the eldest daughter of a retired contractor means dad’s idea of vacation "relaxation" involves the satisfying sound of a circular saw and the smell of fresh wood stain. This summer's cabin retreat was no exception, but it was also full of reflection on what makes my construction and contractor clients tick.

Making selections for your new home is one of the most exciting parts of building! Golden Triangle Home Builders guides you through choosing cabinets, stone counters, flooring, and finishes. From luxury vinyl to engineered hardwood, modern paint colours to lighting packages - mix and match to suit your budget and style. Quality products ensure your Kinniburgh South home feels perfect from day one.