The Builder's Corner Blog

Here are five online changes you can make this week that will help potential clients find you, trust you, and choose you.

When your construction business is expanding, the last thing you want to worry about is whether your marketing can keep pace. You're landing bigger projects, managing more crews, and trying to maintain the quality that built your reputation. Meanwhile, your marketing might still look like it did when you were a three-person operation. The traditional solution would be hiring a full-time marketing director - someone commanding $100,000+ annually, plus benefits. But there's a s

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

Construction is a team effort—so why do so many builders try to run their businesses as a one-person show?

If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...

Your reputation and craftsmanship got you this far. Digital marketing simply puts that expertise in front of more people who need it. It's not about replacing referrals, it's about multiplying them.