The Builder's Corner Blog

Here are five online changes you can make this week that will help potential clients find you, trust you, and choose you.

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

Remember, every project is a marketing opportunity. Those photos you take today become the portfolio that lands you tomorrow's high-value clients. Make photography part of your standard project workflow—just like ordering materials or scheduling inspections.

Construction is a team effort—so why do so many builders try to run their businesses as a one-person show?

If you still view social media as something for teenagers and influencers, this mindset is costing you serious business! Today's...

Your reputation and craftsmanship got you this far. Digital marketing simply puts that expertise in front of more people who need it. It's not about replacing referrals, it's about multiplying them.