The Builder's Corner Blog

Most builders rely on the same tired marketing tactics: a Facebook page that gets updated once a month, a website built in 2018, and hoping the phone rings. Meanwhile, your competitors who are thinking creatively about marketing are capturing the attention (and budgets) of your ideal clients. The good news? You don't need a massive budget to stand out. You need fresh thinking and a willingness to try approaches that most contractors haven't discovered yet. Here are marketing

If "improve marketing" has been on your resolution list for the past three years, you're not alone. The construction industry is booming, but so is the competition. The companies winning the best projects aren't necessarily the best builders; they're the ones who know how to market themselves effectively.

You became a builder because you're good at building, not because you wanted to become a social media manager or copywriter. Your zone of genius is reading blueprints, managing subcontractors, and delivering quality craftsmanship. Mine is driving qualified leads to you.

Here are five online changes you can make this week that will help potential clients find you, trust you, and choose you.

As a marketer working for builders and contractors, I’ve seen it all. The temptation to oversell, the pressure to stand out in a crowded market, the urge to smooth over project timelines or lowball estimates just to win the bid. But here's what I've learned after years in this industry: truth in advertising isn't just about avoiding legal trouble; it's the foundation of a sustainable, profitable construction business. The Real Cost of Exaggeration In construction, your reputa

Your reputation and craftsmanship got you this far. Digital marketing simply puts that expertise in front of more people who need it. It's not about replacing referrals, it's about multiplying them.